HOW CAN HOTELS WIN OVER OUTDOORSY MILLENNIALS? WITH HALFPIPES AND FIRE PITS.

AS A 20-SOMETHING adventurer—limber of spine but short on funds—David Russo spent years pitching his tent in bare-bones campgrounds while rock climbing across North America. But Russo, with a career in e-commerce for outdoor brands and upcoming climbing trips to Las Vegas and France, is no longer in his 20s.

Ski- and bike-focused lodge Madbush Falls opened in August within Vermont’s Mad River Valley, pairing locally sourced cuisine with equipment rentals from an on-site gear shop.

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